Course: ADVT 460/860 Advertising Media Strategy

Author: Hachtmann, Frauke
School: University of Nebraska - Lincoln
Department/Program: Journalism and Mass Communications
Sub Area/Speciality: Advertising
Year: 2005

Portfolio Objective/Abstract:

The central research question I would like to answer in this inquiry portfolio is, "Are students able to think critically and independently in the advertising media strategy course?" I am particularly interested in students' ability to see "the big picture" and in the effectiveness of peer review as a teaching tool to help them reach this goal.

Type of Portfolio: Inquiry
Evidence of Student Learning in the Portfolio: Examples of Student Work

Size of Class: 11 to 29
Type of Student: Major and Non-Majors
Level of Course: Combined Undergraduate/Graduate
Type of Course: Major/discipline

Teaching Environment:
  • Classroom
 Student Activities:
  • Lecture
  • Writing
  • Reading
  • Case Study
  • Out-of-Class Group Exercises
 Assessment Approaches:
  • Examination
  • Homework
  • Case Studies
  • Individual Project
  • Group Project
  • Group Presentations

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