Final Group Presentation Grading Guide

BUSINESS VIABILITY	EXEMPLARY	GOOD	SATISFACTORY	UNACCEPTABLE
	A (1)	B (2)	C (3)	Fail
Product	Product or service is clearly described.  Its uniqueness or market niche is explained.	Product or service is clearly described.	Product or service is described in general terms.	Unclear or vague explanation of product or service.
Profitability	Rudimentary numerical analysis is provided to demonstrate how the business will make a desirable profit and stay in business.	The means by which the business will turn a profit and stay in business will be clearly explained.	Profitability and business success will be apparent, but not explicitly addressed.	It will not be clear from the presentation that the business will be able to turn a profit or succeed.
Marketing Plan	A clearly articulated marketing plan is presented.  Target audience will be considered as well as how to create a “need” for the product or service through advertising.	A marketing plan will be explained.	A solid marketing plan will be suggested, but not clearly explained.	It will not be clear from the presentation how the business will market its service or product.
Organization	The group will describe each person’s role and the structure of the business so that the way the business functions will be clear.	The group will state each person’s job title and role in the business.	The business’s organization is assumed but not explained.  One or more roles may not be clear.	The roles and structure of the business are not explained.  It will seem disorganized the audience will not be able to see how the business runs.

SOCIAL CONSCIENCE	EXEMPLARY	GOOD	SATISFACTORY	UNACCEPTABLE
	A (1)	B (2)	C (3)	Fail
Concern for Employees	The business will demonstrate through no fewer than 3 specific benefits (other than the traditional ones) that it has set forth employee well-being as a business goal.	The business will offer employees 1–2 specific benefits (again, other than the traditional ones).	The business will mention employee satisfaction as a business goal, but no specific benefits (other than the traditional ones) will be articulated.	The business will seem to focus more on profits than employee well-being.  No special benefits will be mentioned.
Concern for Community	The business will demonstrate that the well-being of the community is a part of its business plan through financial and other specific actions.	The business will demonstrate that it believes in the well-being of the community with financial support.	The business will benefit the community in general, but no specific plan of community support will be articulated.	The business will not have considered the community in its business plan at all.
Concern for Environment	The business will specifically address how it will be situated in the natural environment, either protecting or improving it.	The business will explain how it will be situated in the natural environment and do no harm.	The business will show an awareness of the natural environment at a basic level.	The business will ignore the natural environment, assuming the attitude that the environment is there to exploit for human gain.

SOCIAL CONSCIENCE	EXEMPLARY	GOOD	SATISFACTORY	UNACCEPTABLE
	A (1)	B (2)	C (3)	Fail
Avoidance of Excesses of McDonaldization/McWorld	The business will demonstrate that it actively avoids the excesses of McDonaldization by offering 2 or more specific examples of how it will avoid the disadvantages of an over-rationalized world.	The business will give one specific example of how it will avoid the disadvantages of an over-rationalized world.	The business plan will suggest that group members have thought about the pitfalls of McWorld, without any specific mention of actions to avoid these pitfalls.	The business will participate in an over-rationalized system that stunts creativity, curtails real choice, and dehumanizes employees and/or customers.

PRESENTATION	EXEMPLARY	GOOD	SATISFACTORY	UNACCEPTABLE
	A (1)	B (2)	C (3)	Fail
Professional Appearance	All group members will be dressed professionally (ties, dress shirt, slacks for men; corresponding level of formality for women) and neatly groomed.	One or more group members will not be dressed professionally, but the group projects a professional appearance as a whole.	Group members are neat and clean, but the group does not project a professional appearance.	Rumpled, unkempt appearance of any one group member.  Group members wearing levis, baseball caps, shower sandals, t-shirts, etc.
Clarity, Organization, Preparedness	The presentation will be smooth, polished, and organized.  It will last 25 minutes (5 minutes for questions).  Group members will share the floor equally and transitions will be seamless.	The presentation will flow smoothly.  There may be some rough transitions from person to person and/or some difficulty with visuals.  The presentation will be 25 minutes long, but one or more group members will seem rushed or “run out of time.”	The presentation will move forward logically, but roughly.  Visuals may be disorganized.   There may be a problem with the timing of the presentation (too long or too short); some members may do much more of the talking than others.	Disorganized presentation resulting in difficulty of comprehension.  Not all group members speak.  Visuals will be messy or otherwise difficult to see.  It will be clear that the group did not put time in to preparing or rehearsing the presentation.
Elocution (Quality of Speech)	All speakers speak deliberately and clearly, avoid distracting filler words, and make frequent eye contact.  Notes or cards will be used for cues only (not read).	All speakers will be easily understood, but one or more members may speak a little too fast, use too many “uhs” or “likes”, or read cues instead of speaking to the panel.	One or two group members may be difficult to understand because of rushed speech.  Use of filler words and lack of eye contact may be distracting.	Entire group is difficult to understand because of rushed speech or inarticulate speech.  Use of filler words and lack of eye contact is so distracting that it is annoying.
Group Cohesion	The four group members will demonstrate that each has done her or his part of the project and worked collaboratively to create and present the business plan to the panel.	The four group members will demonstrate that each has done her or his part of the project, but there may not be specific evidence of collaborative effort.	It will be apparent that the group met as a whole very little.  The work will seem to have been done by 4 individuals instead of a team.	It will be apparent that the group had difficulty working together.  Tension and frustration will appear in the group’s presentation.